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Fundamentals for Success in the US Market: A Practical Guide to Success

Fundamentals for Success in the US Market: A Practical Guide to Success.

Friday, October 9, 2015

As the world’s largest economy with its highly developed infrastructure, the United States attracts a wide range of companies with equally wide-ranging ambitions — from startups with their sights set on global expansion to long-established organizations looking to compete aggressively beyond their traditional boundaries. 

For companies considering or planning on breaking into the U.S. market, this executive program will provide essential insight and information on the issues that can impact — positively or negatively — successful entry. It will also help participants master the management skills required to meet those challenges with confidence

Rob Whittall was the accounting professional featured in the UK Trade and Investment (UKTI) sponsored program, supported by the Ellis Goodman Foundation and held at the Kellogg MBA School of Management, within their Executive Education Program. 

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